Case Study 1
Growing Profit by 40% in 30 Days for a 7-Figure Brand.
From peak season challenges to net profit dominance.
The Problem
The brand was generating strong sales in December, but profits were leaking because of an inefficient PPC structure. A lot of budget was being wasted on expensive keywords that were not bringing real profit. The client wanted higher profit, not just higher revenue.
The Goal
Shift from a revenue-focused strategy to a profit-first strategy and increase net profit compared to the previous December.
The Results (30 Days)
In just 30 days, we increased net profit by around 40% compared to last December.
We reduced wasted ad spend, improved conversion rate, and turned high sales volume into real bottom-line growth, even during the competitive holiday season.
What We Did
1. Full PPC Restructure
We rebuilt the entire campaign structure. Campaigns were organized by match type and buying intent, which gave us better control over budgets. This helped us scale winning keywords and stop spending on weak ones.
2. Cut Wasted Spend
We removed irrelevant search terms and high-cost keywords that were not profitable. We added strong negative keywords to stop budget leaks and immediately improve efficiency.
3. Smarter Budget
Instead of increasing spend blindly, we moved budget toward high-converting keywords and strong product targets. We focused on spending smarter, not spending more.
4. Improved CVR
We aligned ad keywords with listing content to improve relevance. Better targeting plus better listing alignment delivered higher conversion rate and lower cost per sale.
5. Profit-First Strategy
We stopped focusing only on ACoS. Our main focus was net profit and margin health. Every decision was made based on profitability, not vanity metrics.
6. Competitive Advantage
We analyzed competitors' pricing and placements, found gaps, and targeted high-visibility keywords strategically. This helped us gain more market share without overpaying for traffic.
Ready to lower your ACoS£ Let's discuss your strategy.
Project started in late November during peak season and achieved measurable net profit dominance in December.
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